Are you an employee or a brand?
Basically, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service.
Regardless of whether we ever intended to become involved in marketing, we are all involved in marketing or branding ourselves. Each and every day, you put your personal brand on what you do, what you aim to do, how you go about it, and how you treat others.
Marketing or branding involves how you present yourself up to those around you: at work, in your home, and in your community. Your personal brand is the you that you consistently offer those who come into contact with you.
Branding affects the work you do, the parent, spouse, child you present to your family, and the friendships you provide for others to experience, enjoy, use, or “consume” to use a marketing term.
When you are marketing or branding yourself, you are consciously building that experience so that you can effectively get what you want in return from your life:
success, money, love, confidence, and self-fulfillment. That’s what marketing truly is all about.
When you brand yourself you create a consistent experience for your clients. Keep in mind these clients are colleagues, superiors, family, friends, and yes, paying clients!
Are you a “big brand” or are just managing your life toward your own personal goals?
The key here is to take control. You are your own brand manager. You have to set the course for your own brand experience. It’s your show. In order to be successful you have to love your brand.
When scoping out their business models and marketing plans, all the big brands analyze and decide what they are good at and what they want to develop.
Big brands pull together an inventory of skills that could possibly make them who they are. Then they brand themselves.
As your own personal brand manager, you need to take inventory. What are you good at? What skills can you sell to clients? Until you define you brand you cannot possibly market yourself effectively.
Ask yourself: How is my brand unique. How can my brand “out sell” all others? How can I build a product or service unlike all the others in my field?
So the first step is to define who you want to be as a person. We can’t move ahead without knowing what we want out of life. Every brand does it. So can you.
So think about:
1. What are your personal skills, talents, and your attributes and the ones you want to acquire over time?
2. Are these skills, talents, and attributes realistic? Are they attainable?
3. Can you use these skills, talents, attributes to differentiate yourself from your competition?
4. Most importantly: Will these skills bring you success, happiness, and satisfaction?
Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, family life, and places you would want to live.
It’s never too early to start a bucket list. Your goal should be directly linked to your brand and ultimately, your master plan.
Your personal brand should be a projection, a long-range plan for what you want out of life, and not necessarily where you are right now.
Creating your personal brand is just a start. We need to turn this into a positioning for your brand so that it serves as a guide for how you build your brand.
This is the first step on the way to loving your brand.
A company or person without a brand may have a feeling about how things should be but are not sure how things should be. Without self-branding, we are working in the dark.